This was a project I created to represent my portfolio as a brand. I wanted to show my work in my style and interest in minimalism, which is to be effective and distinctive. I believe that the when presenting, good communication should simple and direct. Most of the works here are just mock-ups since I don’t have the resources and money to spend on creating the real thing, but my aim for this presentation is to show my knowledge of oberserving and stuff I learn from different companies and graphic designers that I worked with before.
This is a project I did in StartJG to rebrand this vodka from Sweden. We moved the brand from a poorly designed bottle to something top shelved and elegant towards their marketing around Asia. I love the minimalism of the bottle which attract a lot more attention.
One of the biggest project I did during my time at StartJG, for the first and only Hong Kong airlines. This project we given to design their identity which we came up with different ideas and mine is more towards the younger crowds that involve vibrant colours.
A contribution of my work while working at StartJG. Here I redesigned the logo for Watch Station for a more minimal approach. And collaborating with a 3D and web designer to create a modern and elegant store which will be launch late this year.
This is one of my projects I did at StartJG for WYNG Foundation’s Master award, a photography contest website in Hong Kong. Here my aim was to merge the characteristic of Chinese words with the sense of elegancy. Unfortunately this project was never used, still I think it’s a decent logo to be shown.
This is a project that I contributed for doing the illustrations for the small signage and labels around the store Suning, which is the biggest electronic chainstore in China. These illustrations will be used for future stores as guides for a easy understandable icon for customers.